Perception and buying behaviour of consumers towards FPOs food products in Tamil Nadu

The present study was carried out to map the perception of consumers and identify factors influencing consumer buying behaviour towards food products FPOs in Tamil Nadu. results concluded that majority respondents purchased jaggery sugar, cold pressed oil, snacks millets category from retail shops FPOs. quality nutrient content were major product traits for purchasing FPO products. Most felt price high stores compared with other stores. So, should target income people power who appreciate quality. Local anytime. can devise effective marketing strategies attract new customers local non-local customers. have no awareness about outlets. Therefore, pay attention promoting their increasing outlets attracting sales.